Digital marketing – and marketing in general – now utilizes more instruments to reach customers in different ways. We use social media to interact with potential customers directly, influencer marketing lets us reach a wider audience, and content marketing is particularly useful when delivering value to the audience.
There is a lot of content that can be used for marketing purposes too. In this article, however, we are going to focus on case studies and how they are very useful for marketing purposes. Let’s get started!
Customer Success Stories
One of the reasons why case studies are fantastic as a marketing tool is the way you can showcase the success of existing customers to the audience. Customer success stories can be used not only for marketing your products and services but also to boost your credibility and brand recognition.
When customers are really happy with your products and services, they are more likely to influence others. Sharing their success stories is just a way to make sure that success stories reach your potential customers.
At the same time, potential customers will see you as being more credible when you have a lot of success stories to share. They will learn from the success of other clients and borrow ideas on how your products and services can be valuable to their businesses.
Positive User Experience
Case studies are also handy for highlighting certain aspects of your customer journey. They don’t always need to be about the success of your customers. It is also a good idea to talk about their pain points and how you work towards easing the pain.
This is also a great way to showcase your ability to support your customers. Good customer support is important in delivering positive user experience. In fact, customer support and CRM platforms like Hubspot are great sources of ideas for case studies.
You can take the positive user experience you share a step further by integrating multiple platforms and automating certain tasks. You can use Intercom to capture the feedback from your customers while using Hubspot as your CRM platform. You can integrate the two with PieSync and create a seamless workflow for appreciating your happy customers further. Treat negative feedback as an opportunity to produce more loyal customers and focus on improving how you deliver your products and services to tie everything together.
Value for Customers
The last reason why case studies are fantastic as a marketing tool is the fact that they depict how valuable your products and services are directly. For example, potential customers from the finance industry can read case studies from the same industry to figure out how valuable your products and services can be when implemented.
By using case studies, you can turn your customer journey into stories that are easier to follow. Case studies are particularly handy for shortening your sales funnel since your stories are already convincing potential customers.
Credibility, positive user experience, and value for customers are only the beginning. There are so many other benefits of using case studies for marketing. One thing is clear; case studies are marketing tools you cannot afford to miss.