Video is one of the powerful ways to convey your message to your audience. Videos are more popular than any other medium of online marketing. Viewers are inspired by the videos and love to spend their time watching it. This is the best time to harness the power of videos.
Using video marketing, however, is not as easy as you think. Even people who have used it for a long time say it is complicated. In this post, we are going to share what is video marketing, how to use it, and tips to improve your videos.
If you want to grow your audience, then effective planning of video marketing is important. Let’s start with understanding what video email marketing is and how you can use it in your favour.
What is video marketing?
Video marketing is using videos to market and promote your product or services, getting traffic and engagement on your social and digital channels, educating your audience and reaching out to your consumers and customers through this medium.
A video is the best way to market your product and services. The use of videos to emails is growing rapidly. 83% of marketers feel that videos are important in email marketing. It engages your readers and increases your conversation rate.
Furthermore, 80% of companies are using videos in their marketing campaigns. IIn today’s time, a majority of the audience is consuming information visually. It is a great opportunity for marketers to use videos and create dense topics more appealing for the viewers.
How to choose a target audience?
In order to do this, you have to think like a buyer. Buyers are people you want to attract with your video. Figure out three things.
- Who will buy your product or services?
- What is the main goal of the video?
- Where is your target audience spending much of their time?
Why is video marketing important?
According to Cisco, 82% of traffic will come through video by 2022. YouTube holds the 2nd position in the Alexa ranking. People spend a great time watching videos on YouTube. An average consumer spends more than 40 minutes watching a video.
Social media sites are hence focusing majorly on video content. More than 60% of Facebook users watch Facebook videos on their feed. Most of the consumers prefer to watch a video about services or products rather than reading about it.
What are the benefits of video marketing?
Video marketing is a marketing strategy that is more useful than other strategies. The benefits of video marketing can make you think about using it. Here are the benefits of it:
- Engaging medium
If you want to catch the attention of viewers, then videos are important. Subscribers are more engaged with videos and take more interest. It impacts and helps to turn into consumers.
It saves the time of the campaign creator and subscribers. It conveys your message without any hurdle and offers more information about your product or services on time.
- SEO Rejoice
Videos help you to increase your website’s Google search ranking. You can make your video viral and get a lot of attention. You can reach out to more people on social media platforms that help to improve your Google search ranking.
- Penetrating Marketing Tool
Videos go viral quickly and have an impressive way to convey your message. Subscribers connect more positively to a product through visual media.
How to start?
Here are a few practices that you keep in mind when you start:
- Plan your strategy
Planning helps you to get better results. You just have to use the below guidelines.
- Choose a specific marketing strategy.
- Research your competitors.
- Find out your target audience.
- Decide your budget.
- Create your to-do list.
- Script your video
Most of the business videos need a script. You have to list your keywords and put them in the right place. Create a draft in Google Docs. Write an audio script on your left and ideas into the right column in the inserted table.
Most of the scripts are short. Three hundred fifty words are enough for a two-minute video. Words on paper encourage you to put important points in a video.
- Shoot best videos
Use the best tools to create a video. You can use a video maker instead of a mobile and its applications. It offers good quality and manual controls. You may also need video editing apps that help to improve the quality of videos and add extra features. YouTube video editors are helpful to create a viral video on YouTube platform.
- Create short or long according to the target audience.
More than 95% of the marketers believe that a video with less than 2 minutes, impacts more. A long video can result in losing your subscribers. Keep your video short, entertaining, and interesting.
- Set up your studio
Once you are comfortable with cameras, then start building your office studio. To make a perfect video, you need more equipment than just a camera. It consists of a tripod, audio equipment, lighting equipment, etc.
- Find out talents
You may find only a few people in your office who are ready to come in front of the camera. Practice makes a man perfect. It takes time to improve yourself in front of the camera. Pay attention to little things and refine each shot till you shoot the perfect one.
- Share it
Share your video on other platforms such as YouTube and Vimeo. This platform has several advantages that you can use for your favour.
- Test it
Always double check your video. You can share your video with friends before sharing it with a larger audience. You can take their feedback and improve it. Their response will help you to improve the quality of your videos.
Future of video marketing
Video marketing is one of the most useful marketing options in 2020. It will fit easily with your overall marketing plan and help you to achieve your desired result. With the advancement of AI, machine learning, and cloud-based technology, the future of video marketing is becoming more personalized and interactive and one has to stay up to date in order to keep at pace with the rest of the world.