With the advent of social media, businesses of all sizes and types started to leverage the presence of millions of users online. Today, social media is one of the best marketing channels if you want to ace the digital game in 2020.
Law firms can leverage social media to build their credibility and acquire more and more clients. Though there are many social media sites on the internet, Instagram managed to be one of the top platforms that drive results in a short period.
If you want to grow your law firm in 2020, you can not overlook the importance of social media, especially Instagram. Many successful brands use Instagram as their primary marketing channel for revenue generation. It offers a brilliant opportunity to attract, engage, and convert potential clients.
Benefits of Instagram Marketing For Law Firms
Many companies outsource their marketing to an instagram growth agency to increase awareness, generate leads, and acquire customers online. Read to know how Instagram can help you drive exponential digital growth.
Increase Brand Awareness
Every marketing professional will relate to the fact that there has been a significant rise in social media users. Your law firm can leverage this brilliant opportunity to increase brand awareness, which helps you score new customers online.
Once people start to interact with your law firm on social media, work on the strategies that attract, engage, and finally convert. A strong social media presence puts your brand’s message in front of your target audience. Instagram has transformed from a photo-sharing app to one of the best marketing channels.
Establish Thought Leadership
You can leverage Instagram marketing to build trust and establish thought leadership in the respective industry. As a law firm, you can provide valuable and relevant information to your audience that solves their problems. It will help your customers identify your law firm as a trusted company.
Once you manage to stand as a leader in your industry, it will be easier to onboard new clients as they will trust you more when it comes to working with a credible law firm. Sharing helpful information helps you showcase your expertise and convert more clients online.
Engage with Your Target Audience
Another reason why professional lawyers are turning to social media is that it allows them to interact with their target audience directly on the platform. If your content game is on point, you can turn your audience into prospects.
A higher engagement rate on Instagram can set you apart from your competitors. When it comes to making a buying decision online, people turn to a brand that offers solutions, resolve issues, and answers relevant questions.
Social Media has eliminated the communication gap between consumers and businesses. It can help you create better marketing strategies for your law firm.
Attract Prospective Clients
Social Media has been proved highly effective for professional lawyers as it helps them gain new clients. Today, people spend a lot of time checking a brand’s credibility on the internet. If you post consistently, stay updated on trends, and provide useful insights, you can attract a good number of clients from Instagram.
Instagram is one of the best platforms to get new clients online. With a well-planned strategy, you can ace the game of Instagram marketing for your law firm and attract new leads and clients.
Improve your SEO efforts
A professional website will be the foundation for the digital growth of your law firm. If you want to rank on Google as the best law firm in your area, you must invest in search engine optimization. A great social media presence act as a catalyst to improve your SEO efforts on the web.
As Google continues to bring social links in search results, spending a decent amount of your marketing budget on Instagram makes total sense.
How To Make Best Of Instagram For Law Firms
It takes the collaborative efforts of smart marketers to make the best of Instagram. If you are new to Instagram marketing, choosing the right content and time to post can be overwhelming. Given below are some tips to use Instagram to acquire more and more clients.
Know Your Target Audience
The first rule of using any social media platform is to understand your audience. Start with making a perfect buyer’s persona for your law firm using age, gender, and interests. It will help you in every step of your content creation as you will have an idea of what works and whatnot.
Create Relevant & Original Content
Content creation is a crucial factor that determines your success on Instagram. Make sure you post relevant and original content as duplicate content can harm your credibility as a law firm drastically.
You can always turn to other successful law firms for content ideas and inspiration. You can also reach out to an instagram marketing company if you want to focus on other crucial things.
Engage With Your Followers
Instagram algorithms take a lot of factors in ranking your post on its feed, and the engagement rate is one of them. You must engage with your followers, as it will help you build trust and credibility among customers.
Know The Right Time To Post
All your efforts in crafting content will go to waste if you are posting at the wrong time of the day. Decide when to post based on the activity of your target audience. You can also experiment with the timing of your posts to know the best time to post that drive maximum engagement.
Collaborate with Other Creators
Instagram allows you to collaborate with other creators to boost reach and credibility. As a law firm, you can collaborate with law consultants to provide helpful information on the subject, which directly improves your credibility.
These are some prominent ways in which Instagram can help your law firm grow digitally in 2020. Make sure you do your research while crafting your content strategies for the platform. It’s all about providing genuine value to your audience in a way that helps them make smarter buying decisions.