Instagram reels are no longer a novelty. In fact, these little videos are gaining much traction on the app. If used correctly, they can be a great marketing tool for creators and brands alike.
Are you interested in implementing reels into your brand promotion strategy? Do you want to know how to do it? Here is a compiled list of the best tricks to help you spread your content faster, improve its quality and boost engagement.
Instagram marketing is essential for any business, no matter how big or small, and creating reels is a great way to get noticed. Everybody uses them, from an independent essay writer to big high-tech entities. Although these videos only last a few seconds, they are not always easy to make.
You have to be original and think of unique ideas to get featured on the “Explore” page. With the help of these tips, you can improve the quality of your Instagram reels and have a better chance of attracting more views.
1. Make your Instagram reels accessible to everyone
No matter which social network you’re on, the best way for your content to get more views is to make it accessible. One important tip is to include captions in your videos. Unlike YouTube or Facebook, it is not yet possible to add captions to Instagram reels, but you can transcribe what you are saying and place it in the center of the screen.
This way, everyone will be able to see what you’re saying, even if they have the volume turned off. Sound like a tedious thing to do? Just activate the speech-to-text function on your keyboard while letting the video play, and in a matter of seconds, you’ll be done.
2. Find the right music
Just like TikTok, Instagram reels also follow trends. That’s why using the most popular music of the moment will help you get the most views on your reels. However, you should choose your tune carefully, especially if the current trend doesn’t fit your brand’s style.
When you find a good song while browsing other reels, tap on the bottom left of the screen to be redirected to the audio page, where you can save it. By doing this, you’ll be able to create a personal library of popular or just catchy tracks and access it when you’re ready to make your own reel. Instagram has strict intellectual property laws, so it’s best to use the audio that appears in the app itself specifically.
3. Create photo reels
Marketing with Instagram reels can be difficult and especially time-consuming for brands. Finding the right influencer to represent your brand may be a great challenge. Luckily, you can also use photos to make your reels!
This tip is great for brands that want all eyes on their product. You can easily create stop motion style Instagram reels by adding as many images as you need and reducing the time for each image. It might take you a couple of tries to master this trick, but it’s worth the effort. You can also try to animate your best pictures by using specialized applications.
4. Perfect your voiceover
If you’ve been exploring creating your Instagram reels, you probably already know that you can add voiceovers by tapping the microphone icon at the top of the screen. If you’re struggling to master this feature, this tip will come in handy. While your reel is playing, you can activate the recorder on specific parts to add the voiceover in sections. If you make a mistake, don’t worry. Just select the “back” button next to the recorder, and you can delete the recordings of various sections. Pretty handy, isn’t it?
5. Familiarize yourself with the toolbar
When you’re creating Instagram reels, it’s hard to miss the toolbar on the left side of the screen. It has almost every function you need to create your video, from syncing audio to adding text and managing screen size. Before you start posting your reels, make sure you familiarize yourself with this toolbar by doing some practice examples.
The nifty tools Instagram offers make it easy to produce creative reels. It’s especially useful for brands to be able to post ads and designs consistently across all their social media accounts. Unfortunately, due to the different sizes of each social network, it takes time to resize layouts across all platforms.
6. Post consistently
The best way to get more views on your Instagram reels is to post them in your feed, as well as in the reel tab. The more views and likes you get, your reel will likely appear on the Explore page. However, the hardest part of this tip is posting reels regularly. Even if they are short videos, creating reels is not that quick and easy. Often, it can take hours to create and edit a video of only 30 seconds. However, consistency is the key to ensuring that more people notice your profile.
Posting reels is one of the best Instagram marketing strategies for influencers and brands who want to grow their audience. While creating these short clips can take a while, some of the tips we’ve given you can help lighten the load. Now you know how to use Instagram reels to make your brand more visible. It’s time to put your knowledge into practice!