Copywriting vs. Content Writing: What’s The Difference?

Copywriting and content writing are two emerging forms of writing in today’s world. When businesses require written content, they usually hire a copywriter or a content writer because they are experts in developing marketing content for businesses.

While experience matters in becoming a standout copy or content writer, there are several remote jobs for no experience copywriters and content writers.

To shed more light on the main differences between similar occupations, we have collaborated with experts from job aggregators Jooble to discuss the arguments. However, it will be helpful to explain the two terms before starting. Let’s delve right into the details.

What is Copywriting?

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Copywriting is the process of creating simultaneously convincing and concise sentences to drive an individual to make a purchasing decision. Its aim is to convince a potential customer to take action (usually, to buy or donate).

Copywriting requires that you strongly understand the brand promotion strategy, target audience, and the emotions you need to get the job done. For instance, if you’re trying to sell your product or services, you have to convince prospective customers why they should invest in your product. If you’re trying to persuade them to consult your business, you’ll need copywriting to let them see why they should reach out to you.

Below are common examples of copywriting art:

  • Social media ads
  • PPC ads
  • All ads
  • PPC landing pages
  • Website sales copy
  • Product pages
  • CTA buttons on a website
  • Headlines
  • Video script
  • Website menus
  • Pop-up messages
  • Sales emails

What Is Content Writing?

On the other hand, the main goal of content writing is to entertain or educate readers (generally). Although content writing can also cover sales and buying, that’s not its primary aim. The main purpose is to help you build up an audience of potential leads and make them involved in checking out your business and wanting to come back for more content.

Below are common content writing examples:

  • Case studies
  • Complete guides
  • Reviews
  • Listicles
  • Informational articles
  • E-books
  • FAQ pages

Differences between Copywriting and Content Writing


As with most professions, writing also comprises different niches and specializations. Hence, when it comes to crafting words for your business, note a big difference between copywriting and content writing.

Below are the differences between copywriting and content writing:

  • Grammar

While you should aim to avoid grammar errors in all of your writing, content writing is highly pressing. Grammar mistakes may force readers to pause in their thinking and decide not to read the rest of the information-

Whether it’s a missing period at the end of a phrase or a dangling modifier, avoid any form of grammatical blunder in your work.

However, copywriting does not necessitate absolute grammar to be effective. Instead of using a grammatically correct sentence, you might be able to persuade more intending customers to take action by employing an unfinished sentence. Moreover, the number of words you can include in a text ad is usually limited.

You may need to condense your text ad by removing irrelevant words or punctuation. But remember to keep your text adverts consistent and easy to read while staying within the requirements of the advertising portal.

  • Emotions

Another distinction between content writing and copywriting is that copywriting frequently raises an emotional response, whereas content writing does not.

Emotion triggers almost 9 out of 10 customer purchases. For instance, fear of missing out (FOMO) may push a customer to purchase a product so that they do not miss out on its benefits.

  • Search Engine Optimization

Any piece of high-quality content, whether created by content writing or copywriting, can rank high in the search results if relevant to a search query. However, content writing subdues copywriting in terms of SEO. If you use content writing to enhance your website, you’ll get better search ranks and more traffic.

Content writing is better for SEO than copywriting for various reasons. It provides great value to readers and doesn’t convey a commercial aim. Content writing is completely informative, so readers like reading and sharing it.

  • Length

Content writing requires longer text than copywriting since it focuses on informing or entertaining the reader. It is possible to persuade readers to act with just one or two phrases, but informing or entertaining them will certainly require more.

While short pieces of content can still be informative and entertaining, content writing focuses on non-commercial value. Therefore a piece of material that is too short will not provide readers with much value.

  • Purpose

The significant distinction between content writing and copywriting is its purpose. Copywriting seeks to persuade, while content writing aims at informing or entertaining the readers.

Most businesses use copywriting to persuade potential customers to take action- whether on Google, Instagram, Facebook, or anywhere else on the internet. In contrast, organic websites use content writing to provide non-commercial value to users through information and entertainment.


The distinction between content writing and copywriting is significant and should be mistaken for each other. Content writing in digital marketing focuses on informing or entertaining while copywriting is about persuasion. When developing organic website content, you’ll usually write content.

In contrast, you’ll be doing copywriting if you want to pay for advertising and other sponsored text material. To find the best occupations in the writing field or professionals for your business promotion, just visit the reputable job posting websites such as Jooble.



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