Can you imagine buying a product or service without checking the reviews online? This is the first thing most people do when they decide to make a purchase. There are various places where you can find these reviews–a YouTube video by your favorite creator, checking Google reviews, looking up the IMDb ratings, or maybe an online review site. So why are online reviews important for your business? Here are just a few reasons.
Builds customer trust
Reviews are posted by those people who have already bought your product or service before. And generally, this is done after they use it and have figured out the pros and cons of the offering. The review is also likely to mention what makes your brand stand out. A genuine, unbiased customer review can make the potential customer have more faith in your product and trust you more.
This is especially true for businesses in the e-commerce sector and others that operate through the internet. A study suggests that 91% of people read online reviews and 84% actually trust them as much as a personal recommendation. This, to a large extent, helps the potential customer become an actual one by helping them make the decision to purchase.
Boost Your SEO
It doesn’t matter what stage your business is at; you must have definitely heard the term SEO or Search Engine Optimization. This is what digital marketing and content experts use to drive more traffic to your website, likely boosting sales in the process as well.
While you may have your own team of experts who have put in place an SEO strategy customized for your business, organic reach through online reviews are something that can really boost your online presence.
For instance, all the businesses listed on the site where experts rank various new casinos benefit SEO-wise on account of being listed and reviewed by a third party. This contributes towards boosting your website’s SEO and ensuring that it appears near the top in search results, as Google identifies your website link as more valuable.
Therefore, it is in your best interest to have your reviews out there, even if they are sometimes not all good.
Improve Your Product
You need to remember that people are reviewing not just your products/services, but your competitors as well. These reviewing platforms are a great way to find out what your customers like and what they don’t. Are there any features that your competitor has that you could develop in your own product as well? Or is there something in yours that everyone hates or no one uses?
Reviews will tell you all of this and help you improve the quality of your product. They can also help you tailor your marketing strategy to your target customers. You can integrate customer reviews in your marketing collaterals in a number of ways, such as, using them in paid ads and blogs or sharing them on social media.
Why You Cannot Ignore Reviews?
Experts will tell you that you should not only pay attention to reviews, but you should, in fact, encourage them. Online reviews are helping people find you online and build your credibility. Even negative reviews can prove to be quite useful, as they provide a window of opportunity for you to engage directly with the customer and try to understand the root of the problem.
In the end, it all comes down to the bottom line, that is, sales. Buying decisions are often made after the potential customer checks a review. That is why online reviews are a valuable asset to any business that is looking to grow and maintain its market position.