Roman Semiokhin is a successful entrepreneur and business leader with a wealth of experience in the tech, real estate and gaming industries. Mr Semiokhin recognises more than most the importance of keeping abreast of the latest entrepreneurship trends and harnessing the latest technologies to gain a competitive edge.
This article will examine social media advertising and how building a presence on platforms like Instagram, Facebook and Twitter is no longer just an option – it is a prerequisite for modern businesses, both large and small.
Savvy business owners have known for some time that social media is here to stay. With that in mind, marketers are increasingly investing in cultivating a proper presence on the right channels to help them reach a wider audience and expand their client base.
Even for businesses that have yet to optimise their social media presence, there is still time, and the benefits will be well worth the effort. Cultivating brand presence on social media has multiple benefits, enabling businesses to connect and communicate with customers and prospects and engage with new audiences while simultaneously building authority and driving traffic to their website.
For businesses of all sizes, creating a practical social media strategy is crucial in terms of driving growth and fostering lasting loyal customer relationships. Marketers should consider the following factors to ensure that their business’s presence on social media is managed effectively and consistently, creating opportunities to engage with customers and leads and helping to elevate its profile.
Choose the Right Channels for the Business
Since Facebook went public in 2012, social media has exploded. Rather than just a handful of platforms like MySpace, Facebook and Twitter, today there are thousands of networks, connecting people with shared interests in all kinds of niches – from coding to pop culture to social activism.
With so many options, it can be bewildering for businesses to home in on the right platforms. Most experts agree that businesses should focus on building a presence on the most popular platforms, including Facebook, Twitter and LinkedIn, choosing others according to the specific audience and goals of the business.
For example, platforms such as Pinterest provide businesses with excellent opportunities to create visual appeal, while Snapchat can be leveraged for promotions, providing users with exclusive access and building relationships with influencers in order to drive brand recognition and customer loyalty.
Identify the Brand’s Target Audience
This is one of the most important steps a marketer can take in terms of getting their message in front of the right people. In simplest terms, the target audience is the group of people most likely to be interested in products or services offered by a brand, with members of this group typically sharing certain traits, such as sex, age and location.
To identify their target audience, businesses should first look at their current audience, monitoring who follows them on social media and interacts with their posts most. The next step is to analyse their characteristics, such as age, language and interests, using this demographic information to target similar people who are not yet following the brand.
Defining the target audience is crucial as it helps marketers to spend advertising budgets more effectively, identify which social media platforms to focus on, and create messaging that truly resonates with both current and potential customers.
Use Social Media to Boost Search Engine Ranking
Although much debate surrounds this topic, the bottom line is, when used properly, social media can and will improve a brand’s overall search engine ranking.
It is widely accepted today that with each social media share, the domain authority of the corresponding website increases, boosting the search engine ranking of pages. Furthermore, many customers research brands on social media prior to visiting a company’s website, with platforms like Facebook and Twitter providing a more balanced picture prior to the shopper making a purchase.
The more visits to its social media profile a business receives, the greater the boost to its social media ranking. This in turn improves the business’s chances of appearing among the top-ranked pages. Free tools like Pro Rank Tracker can be useful in terms of helping marketers to keep track of a brand’s ranking.
Create a Social Media Calendar
In terms of gauging optimum post frequency, a sensible place to start is researching the activities of the business’s main competitors across all major social media platforms, including what they post and how often. By reviewing their footprint, the marketer can get a better steer on what works and what to avoid, emulating their rival’s successes and avoiding their faux pas.
Once the marketer has a better idea of what is likely to work for their business on that particular channel, they should create an editorial calendar with specific day-to-day goals and tasks outlined. For optimum results, social media channels should be updated several times per week, as posting more frequently will improve audience engagement.
For more information about this topic, visit Roman Semiokhin’s website: romansemiokhin.com