For businesses in this internet age, having a social media presence could mean the difference between generating huge profits and cutting losses. Digital marketing has become extremely important for the long-term sustenance of any organization, especially the smaller ones.
In 2017 alone, there were up to 2.6 billion social media users and this figure is predicted to increase as time goes on. This means that businesses have a unique opportunity to reach their target market and build community around their products and services. However, it is not easy to actually reach a concentrated audience that will be interested in what you’re selling.
That’s where digital marketing techniques come in. Ideally, you can outsource the process to make it easier. However, it is advisable to work with agencies close to you. So for example, if you live in California, you can find digital marketing agencies in Orange County or even San Francisco to outsource to.
If you decide to do it on your own, these 4 tips will definitely improve your social media presence:
1. Create a Company Website
A website functions as an internet location where your consumers can view your products and services easily. It is one of the most basic things that any business should have. Creating a simple business website allows organizations to converge all their digital marketing efforts at a single point. For example, any leads from social media pages will eventually reach a landing page where users can purchase a product or book a service.
It also goes both ways because social links can be posted on the company website to lead users to its social media pages where they can become active followers. A typical business website should be simple and contain relevant information about your business such as a location and a brief description. For example, a digital marketing agency in Orange County will be expected to state their location to attract customers within the vicinity. The website layout should also be easy to navigate.
2. Use SEO Techniques
Search engines have become such a basic part of life for many people, probably even you too. Do you ever have days when you encounter questions that you don’t know the answer to and the easiest solution is to ask Google? Well you’re not alone. According to a 2017 report by WPS, Google is responsible for up to 94% of organic web traffic. In fact, the search engine giant processes up to 3.5 billion search queries each day!
Search engine optimization involves strategically positioning your business so that it gets found when users are searching for something similar. This involves using certain keywords on your site pages that Google and other search engines can crawl.
As an example, a digital marketing agency in Orange County may casually drop variations of the keyword “Digital marketing agency Orange County” on their site pages. This is most likely what their target customers will type into a search bar. However, this is only basic SEO. Anything more complex would require the help of SEO professionals.
3. Start a Blog in Your Business Niche
Blogging is a great way to increase your social media presence. If your blogs are well-written, informative and engaging, your audience may be motivated to share them on social media, leading to site and profile visits. It also improves your credibility and proves that your business is not fraudulent. However, blogging is not as easy as it seems and will take a team of qualified writers and editors to make it work.
Starting a blog is also a great way to put SEO techniques to use. Each blog post represents a new page that specific keywords can be plugged into. As these pages accumulate, the Google algorithm becomes more familiar with your website. As a result, your page authority will begin to climb. This makes it easier to end up on the first page of Google’s search results for specific words that users are searching for.
4. Actively Market Your Business on Social Media
There is no easy way around organic marketing. While inorganic marketing methods like post promotion and buying ads can generate great results, they are mostly short-termed. Organic marketing on the other hand, will help you build a community of returning customers who believe in your brand. Through constant meaningful engagement, you can accrue a large follower count on several social media platforms including Facebook, Telegram, Twitter, Linkedin and forums within your niche.
A social media presence is a good way to boost sales and ensure that your marketing campaigns actually have an audience waiting to view them. By building one organically, you will end up with a concentrated audience who found your profile because they are interested in what you sell.