Gathering customers for your online products can be very complicated. With the highly saturated market and established sellers, you’ll need to have a solid plan if you’re just starting out.
Thankfully, with these five tools, you’ll be able to get a pretty good headstart.
1. Selling Platforms
Online marketplaces are one of the fastest, most convenient ways to increase your brand exposure. Websites like Amazon, Etsy, Shopify and so on have pre-made templates available that can get your store up and running in a couple of minutes. With the worldwide availability of these websites, you’ll be able to reach a much bigger audience.
Shoppers searching for products relevant to your niche are likely to stumble upon your store, especially if you establish a good reputation through the first few sales. Transparency also plays a very important role – use this to your advantage by acquiring a few positive reviews, keeping your stock up to date and providing detailed information about your products.
2. Blog Marketing
The number of buyers that blogs attract is unparalleled by any other method. Unsurprisingly, they’re also very hard to establish and manage properly. It can take years of commitment before you see any significant impact on your sales. You’ll need to show your audience what it is that makes your product special and unique. Put yourself in their shoes and make them see how your product can change their lives for the better. E-commerce is not only about selling your product – it’s about selling yourself and your ideas first.
With a tool such as WordPress, starting your own blog is a piece of cake. It offers a completely free option to experiment with. Once you’re ready, you can get your own domain for a small price and set up a blog with their one-click theme install. Advanced SEO and statistics tools are of huge help once you get a bit more familiar.
3. Social Media Platforms
More than 3.5 billion social media users have been recorded in 2019, and that number is constantly increasing. Instagram, Facebook, Twitter, and many others can be used as a way to promote your product. The most important factor here is grabbing the user’s attention through interesting content. For example, this can be a creative description of your product, a satisfied customer’s testimony or an illustrated chart of what your product can achieve. Since people’s attention spans are constantly shrinking, it has to be eye-catching.
Ask for feedback through social media’s messaging system. Take note of their dissatisfaction with similar items and try to provide a solution. Let the people see that your products are constantly being improved and that you truly care about their needs. After all, you’ll have to find a way to stand out amid all the other people who are trying to achieve the same thing
4. Analyze Competition with Spokeo
In order to stand out, it’s very important to get to know your competitors. Checking social media profiles of the more successful ones can give you an idea of how to proceed with your business. Unfortunately, finding those profiles can prove to be a challenge. Knowing their phone number, however, opens up a wide range of possibilities.
When you run a reverse number lookup, Spokeo checks over 120 different social media platforms, find corresponding blogs if they exist, as well as various other online accounts. You won’t have to spend hours upon hours manually searching for a legit profile only to encounter tens, even hundreds of different fakes.
With the newly acquired knowledge, you’ll be able to drastically improve your marketing and attract buyers. Go through the comments of your competitor’s posts and see what the people are complaining about so you know what to avoid. Modify and experiment with different strategies and take note of their efficiency. Using Spokeo reverse phone lookup, you can avoid your own and learn through other people’s mistakes.
5. Regular Promotions
In the beginning, you’ll have to put your ego to the side and sell your product for less than you may think it’s worth. If your item has the same price tag as a similar item from a reputable seller with thousands of good reviews, buyers won’t have to think twice. Running regular sales will offset that advantage, maybe even tip the scales in your favor. Offer more for less, and people will be tempted to buy from you. After that, it’s the quality of your product that will determine whether they’re going to be recurring customers.
Giveaways have also proven to be very effective. People love free things, and you’ll be able to gain their trust. Put some requirements in place to make them eligible for the giveaway, such as sharing your product on their social media platform. In the end, success is only a matter of what you can offer and how much effort you’re willing to put into it.
Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies and business development. He also prefers traveling, exploring the world and meeting new people. Maguire has great experience in creating and editing articles on different topics.
This was a sponsored article.