When you’re an influencer on TikTok, you’re nothing without your followers. Even if you’re just a content creator and you don’t care about becoming famous, you’ll still need to amass followers, because if you don’t, then you’re effectively creating content just for yourself. That might be fine, but eventually, you’re going to want feedback or responses to your content, and that’s where you need followers.
Of course, if building up followers was easy, everyone would have hundreds of thousands of followers on TikTok. However, it can be deceptively difficult to accumulate followers. Thankfully, there are lots of ways you can approach getting more TikTok followers, and many of them are incredibly easy to do. Here’s how you can increase your following on TikTok and get more people to interact with your content.
Use a follower service
It can be incredibly difficult to organically build a following on TikTok. You essentially have to luck out with content that somehow manages to go viral, or toil for many, many months in order to build that following – and by the time you’ve done that, other content creators will surpass you. If you’re lamenting your poor fortune and wondering how to get TikTok followers, a follower service – which fills your account with real, organic followers – could be the best way to do that.
Create great content
The TikTok community is all about consuming content. Your feed will regularly show you videos it thinks you’ll like, and if you want your content to be on that list for someone else, then it needs to be high-quality. That means no half-baked content you haven’t put the effort in to create; instead, you need to be making sure every single video that you craft is made with love and attention.
Don’t skimp on the detail, because any of your content could be the video that gets you noticed.
Posting regularly on TikTok is a crucial element of building a follower count. The more you post, the more likely people are to notice the things you’re posting. This isn’t like other platforms, where posting too much might hinder your chances of being seen. The more content you create, the more likely people are to see it, so make sure you’re posting at least once a day to maximize your exposure on TikTok. If you don’t, you risk being drowned out by the deluge of content other users are posting.
Follow trends and use hashtags
Like Instagram or Twitter, hashtags are how users will find your content on Instagram (if it doesn’t pop up organically on their feed, that is). By using the correct hashtags to categorize your content, you’re massively increasing the chances others will find it, which means you’ll get more followers if people like it. Don’t just think about the subject of your content; think about everything that appears in your video and hashtag it to ensure it gets as far and wide as possible.
Don’t hit trends if they’re on the way out
When you spot a trend on TikTok, it makes sense to search for it to see when the earliest known instance of that trend was. If it was some time ago, the chances are that trend is on the way out, and hitting it now is only going to make you look hopelessly behind the times. Know when to chase trends – when they’re new and unproven is the best time – and when to back off because they’re about to die. Sometimes, hashtags can be misleading, so use your instinct on this one.
Cross-promote on other platforms
TikTok is relatively new, but it has a phenomenal growth rate. Even still, you almost certainly won’t have the following on TikTok that you have on other social media platforms. If you want to maximise your chances of getting more followers on TikTok, then you must cross-promote on platforms like Facebook, Twitter, and Instagram. By doing so, you’re introducing entirely new audiences to the content you’re creating, so this is an invaluable way to build your follower count.
Make what your audience wants to see
Everyone has a different target demographic on TikTok. Depending on the kind of content you create, you’ll attract a different audience, and so it’s important to tailor your videos to what that audience wants to see. You don’t need to completely sell out your creativity; the videos should still retain the spark that makes you individual.
The most important thing is that you do research, see how other creators are approaching your demographic, and make videos in a similar (but not identical!) style.
A big follower count is one thing, but the really important aspect of having a larger TikTok following is engagement. Your follower count doesn’t mean anything if they’re not actively talking to you and interacting with the content you’re creating. Talk to your followers. Duet and Stitch their videos (if they allow you to, of course).
Ask them questions and request feedback for your content. However you do it, you need to gauge how your community is feeling if you want to get more followers.
Don’t just “keep doing what you’re doing”
Changing with the times is a huge part of social media. While there’s definitely value in finding a niche and sticking with it, all too often that can make people feel stifled by the fact that you’re not evolving or adapting. It’s more important to keep finding new ways to make content that will constantly feel fresh and engaging for people.
For example, if you’re noticing your follower count drop, why not shift your focus towards a different aspect of your talents? Followers will build up naturally when they see you’re willing to change up your style for the sake of creativity.