Website traffic is vital to determine the website ranking in the web world. The website owners, developers, managers need to assess the people’s engagement in their websites. These engagements help make the websites that are more visited and sometimes “most visited” ones that enhance the chances of getting higher revenue on the internet.
But the question is how can you find the most visited websites on the internet?
Or, how can anyone fetch the traffic stats of any website?
This is where you need a website traffic analysis tool. Website traffic analysis tools help track the key trends, give ideas on websites developing patterns, and streamline websites on the World Wide Web.
Website traffic analysis
If you want to understand website traffic analysis, it is vital to know the traffic first. Website traffic refers to the information about views and visitors of your site. But often, the higher number in website traffic can fail to increase sales or generate more revenue from the website. Now, the process of collecting and comprehending pivotal data points to describe web traffic to and from a website is called the website traffic analysis. Website traffic analysis needs to break the data using several metrics and organize it understandably. These metrics are:
- Who is visiting the website?
- How much time do they spend on the website?
- Their activities while being at the website.
- Reasons for which they leave the website
This information can be essential because the current website data can help them develop pattern models. This data can also help in finding the design weaknesses of your website. The availability of various tools at our disposal today helps in the website traffic analysis that is vital to understanding your website’s performance.
How do Website traffic analysis tools work?
Website traffic analysis tools work by primarily measuring some of the key metrics. These metrics and the datasets help you identify the performance of your website. You can find out where your website is doing good, and where you need to take action. Below are a few metrics identified and analyzed by keyword analysis tools.
- Traffic Sources
The name itself is self-explanatory. These are the sources from which the traffic is coming to your website. The analysis of the traffic sources can tell whether the traffic is coming organically through search engines, or via social media posts, and so on. The traffic is generally a mix of organic and promotional traffic. The traffic share for every source can tell a lot about your website.
- Page Views
The popularity of every page can be assessed from these metrics. Pageviews can tell which pages are more popular among the visitors and which are not.
- Visits and Visitors share
The visits show the total number of visits to your website. This includes both new and returning visitors. This metric is essential in understanding the overall growth of your website over time.
- Unique Visits
This gives the visits by every unique visitor. Here, visit from each visitor is flagged only once. It provides a better idea of the actual number of visitors to the website. This means that visitors who visit your page every day don’t increase the overall visit count, and only their first visit is counted.
- Bounce Rate
This is a very critical metric. It is an indicator of the engagement of your users to your website. The bounce rate estimates the number of visitors to your website who visit a page and then leave without further interaction. There are multiple opinions about what should be an ideal figure for this, but generally, it is accepted that anything below 40% is acceptable.
Benefits of website traffic analysis
There are many benefits that you can get from website traffic analysis. These include:
- Development of target market – With the data at your disposal, you know who are your most loyal market segments. You can develop your target market with this data.
- Lead generation success – You may be getting high-quality leads from multiple sources like forms, marketing campaigns, etc. The data shows you which are working the best, and you can identify the success of your different lead-generating sources.
Accurate data about the website traffic helps develop models that can drive strategies to boost the flow of traffic to your website. And you too can aim to feature among the most popular websites!