Social media analytics have become an indispensable tool for business nowadays. These analytics provide you with a wealth of information behind all your social media activity, which can help your social media marketing in multiple ways. If you are a business owner who is still not using social media analytics, it is time you do so because it can skyrocket your social media marketing strategies in so many ways. Below we have mentioned some reasons why you should use social media analytics.
1. Help to Understand Your Audience
For businesses, using social media analytics is very important because it helps them understand their audience. Most social media platforms, including the likes of Stranger Meetup, have built-in analytics through which you can find the unique social data of your audience.
For instance, through social media analytics, you can analyze your past posts and find the best time to share content on social media. Timing is an important part of any social media content strategy and posting when your audience is online and engaged will drive more sales, engagement, and traffic. This is just a single example of how social media analytics can help you make your social media marketing more refined.
2. Show Which Platforms Are the Most Effective
Social media analytics are also important because they help you find out which social media platforms are working the best for your business. Not all social media platforms will work perfectly for your business. A platform like Facebook, which has over 2 billion users doesn’t need to drive the best results for your business. Sometimes, smaller networks like Pinterest, Flickr, or Chat Blink can generate better results for your business.
The only way to confirm which social media platform works the best for your brand’s marketing strategy is through trial and error and using analytics to measure how your content is performing on each platform and how much engagement, traffic, and sales you are getting.
With the help of social media analytics, you can find out which social platforms are working the best for you so you can prioritize all your time and resources to those platforms and eliminate the ones that are bringing in smaller results.
3. Help to Curate Better Content
Social media analytics can help you curate better content. When you track your analytics on social platforms, you get a sound understanding of what type of content drives the best results and resonates with the audience. Through social media page analytics, you can figure out what type of content is performing the best for you. On some platforms like Pinterest, images do better, while on others like Instagram and TikTok, short videos perform the best.
Once you find out what kind of content is popular and resonates with your audience, you can curate similar kinds of content in the future to increase traffic, engagement, and sales.
4. Helps to Understand the Competition
Just like how you are creating content, sharing content, and running social media marketing strategies, your competitors are doing the same. Without analyzing the data from your competitors, you won’t be able to figure out what is working for them and find the areas where they are deficient. With social media analytics, you can figure out the mistakes that they are making and avoid those mistakes to bring in the best results.
There are many tools available that can help you analyze the social data of your competitors so you can refine your social media marketing strategy accordingly.
5. Show You How a Social Media Campaign Is Performing
Lastly, using social media analytics is also important because it shows you how your social media campaign is performing. Without tracking your social media campaign, you won’t be able to find out if things are going according to your plan or if you need to make certain changes to the campaign. By using social media analytics, you can make instant changes to your campaign, rectify it, and refine it to get the best results.