Blogging is one of the most sought-after things in today’s time. It has given people the opportunity to express their thoughts and passion for something. While blogging has been around for a decade now, it’s vlogging that is taking the internet by storm.
Since vlogging is the new blogging, it has become difficult for many aspiring bloggers to choose the right one as their career. In this article, we will discuss the difference between vlogs and blogs so that you can make the right choice for yourself.
For starters, let’s learn what is a blog?
Those platforms wherein people share their ideas, opinions about related or different topics or showcase their talent or passion, basically express themselves in written form is called a blog. These blogs have been used as a means to market several products and services.
What is a Vlog?
It is a blog but in video form. Sometimes words aren’t enough to market products, that’s where people started using their creativity to give people a visual experience. It has been the most used digital marketing tool in 2020.
Since the video content was more loved and better understood by people, more and more marketers have turned to YouTube as a platform to create vlogs. For creating vlogs, you only need basic tools such as a camera and other editing applications.
Vlog vs Blog: Which is More Effective for Generating Website Traffic?
Since both these tools are used by people as an effective marketing strategy, it can sometimes be confusing which one to use. Well, it depends on the type of content you wish to create to generate more traffic for your website.
When we talk about generating traffic, we refer to the people visiting your website who could also be your potential customers. As a marketer, everyone visiting your website can be a customer. You just have to advertise your product well enough to induct them.
Bloggers write content on their website in a language that is appealing to the customers whereas vloggers create video content. They use different platforms for creating content and marketing their products to potential customers.
Bloggers make use of blogging websites while vloggers use YouTube, Vimeo, Dailymotion for publishing their content. However, the latter prefer YouTube as that platform has a huge customer base.
What exactly do vloggers do?
Vloggers usually create episodes either about different moments of their life or something that they are passionate about. It can also be a discussion on different topics, basically anything to keep the audience engaged and hooked.
The reason why vlogs have done so well in the past few years is that people prefer visual content rather than written ones. While written content surely sells, it’s the visual one that attracts more. One research has proved that websites with video content have a better conversion rate i.e., 4.8% which is way better than 2.9%, the conversion rate of written content.
People prefer watching things more than reading them. Only 20% of the text is read on websites, that too if it is engaging. But when it comes to vlog, since the videos are short and interesting. Also, everyone prefers watching quick videos rather than reading a description that will take the exact time.
How to Start a Blog?
Blogging isn’t difficult. You have to be passionate enough about something to get started. Apart from that, you need a system and internet connection to start working.
Blogs are usually about something specific i.e., a certain niche or genre. So, choose one that you are interested in and can create interesting content. There is no dearth of content on the internet, so your content needs to be different from the rest and eye-catching. So, your enthusiasm about your niche is important.
While writing on your chosen topic, make sure to include the important points only. That is what drives traffic to your website as no one has time to read anything that has no value or isn’t of any use to anyone.
Blogging requires exceptional writing skills, which increases with every blog you write. You understand how to express your opinion better on the said topic as you progress.
A key factor in blogging vs vlogging is that blogging enhances your writing skills with every new blog. It is a great option for people who are just venturing into digital marketing.
However, what is important here is to decide the frequency of your blogs. You need to keep posting so that the users visit your blogs daily otherwise you might lose your edge. It is a competitive world out there, so it takes a lot to keep the interest of the users.
How to Start a Vlog?
Vlogging requires more than just an idea. You need equipment that will help you shoot your video and also tools that will help you in editing them.
The common thing between vlogging and blogging is choosing the right niche for your users. However, making a vlog is way different than writing a blog.
You need to have an outline ready for your vlog before you start making and publish it online. It needs to be aesthetically shot so that the users find it appealing and interesting.
If you are new to vlogs, you can start with your phone’s camera. However, as you progress, you can upgrade to quality equipment and start vlogging like a professional. Better quality tools will enhance your vlogs and add a unique touch to them.
Lastly, you need to promote your vlogs. You can easily publish it on different platforms such as YouTube, video and then share it to different social networking websites to attract more users.
Depending upon the type of content you wish to create, you can choose a vlog or blog. Vlog is suitable for people who prefer creating travel videos, fashion videos, and other things that look visually.
However, if you want to promote a small business or talk about educational topics, you can write blogs. We hope this article helps you decide the best for yourself.