Search engine optimization is one of the factors that make your web pages rank well in search results. If you envision top search results, it’s important to focus on proper onsite optimization.
A good number of fledgling websites forget this aspect and it ends up hindering their performance and authority. With appropriate onsite search engine optimization, it’s possible to identify and fix errors that hurt your keyword.com prospects online.
1. Broken Internal and External Links
Broken links are a serious big onsite SEO mistake. As time goes by, your website keeps growing despite one or two broken links. If the number rises, you might need to set up a 404 error page. An accumulated number of broken links spells danger for your site. If visitors keep getting a 404 redirect, they are likely to shun your site. Site engines will view your site as a low authority site and your ranking can drop drastically. Remember, broken links can leave your pages un-indexed. The more broken links the crawlers see, the higher the chances that they will skip your site. To fix this problem, consider a broken link tool to fix them as soon as they appear.
2. Low Text-to-HTML Ratio
A low text-to-HTML ratio scenario means there is more code on your page than content. If your site has such a problem, you need to check for underlying issues such as poor coding or hidden text issues. If your site is laden with more HTML codes, it means that the page loading time is slow. To fix this problem consider purging the excessive code to streamline page size or speed. You can add the text ratio to offer your visitors quality content that answers their questions.
3. H1 Tag Issues
Header tags are a necessary SEO element. They help to identify the most important content on a given page. It’s important that your pages have one H1 tag for the title. Even though the H1 protocol has changed, they are useful in creating a hierarchy for users and search engines. If your site displays duplicate or multiple h1 tags without the right HTML5, it can affect your SEO efforts. Also, it’s important to note the differences between header and title tags. To be safe, always avoid overusing these tags and ensure that the H1 tags you employ are consistent with their title counterparts without duplication.
4. Low Word Count
Other than posting quality content, it’s important to check the word count in every post you publish. Whether its short or long-form content, search engines lay emphasis on the preferred word count. Even if there is no minimum word count on a web page, search engines tend to rank content with more depth and actionable solutions for site visitors. It’s advisable to provide relevant on-page text while ensuring your content is valuable. If you have taken additional time to provide informative content, your readers and search engines will reward you for it.
5. Missing Title Tags
Search engines use title/page tags to ascertain the relevance of the content in your pages. These tags have significant influence since they tell users whether to follow or ignore your links. If your title tags are optimized properly, it means a positive nod from search engines. It’s important to avoid common mistakes associated with title tags. These may include duplication, lengthy tags, missing and short tags. If your tags are broken or missing, Google will skip your site due to a lack of guidance.
When it comes to the length of your title tag, consider how visible it will be in search results. It’s advisable to keep your tags below 70 characters. If you want to optimize your tags, you can resort to SEO tools to help you identify instances of short, missing or lengthy title tags.
Even if some of these issues don’t come with Google penalties, it’s important to note that they can affect your traffic flow, site credibility and eventually sales. The best action to take is to address onsite errors and issues as soon as they occur. If left unchecked, these errors can result in problems that can cause irreparable SEO damage.